The idea was to represent its main location, as well as show the product offered by the company, in a way that was commercial and friendly but that in turn reflected an excellent quality; an elite quality.
With an isotope built on the silhouette of a drop that represents gasoline and which in turn shows us a mountain thanks to the addition of the zigzag element that crosses the composition and exemplifies a mountain road in northern Mexico, It manages to fulfill the main objective for the brand and give it a representative image with a high publicitary level.
